Post by j7oyun55rruk on Dec 31, 2023 9:10:31 GMT
The classic creative orientation of a marketing department is increasingly taking a back seat. Hardly any job advertisement in marketing can do without mentioning MarTech tools. While years ago it was still common for a marketing manager to have a creative background and the corresponding skills in something like this is hardly conceivable. Digitization is also leaving its mark on marketing. Prof. Dr. Michael BerneckerMarTech is to be understood as modern technologies in marketing to support marketing processes and to digitize marketing activities towards customers and other interfaces.
Prof. Dr. Michael Bernecker However the use of technology solutions in C Level Contact List marketing is not new. CAS (today CRM ) or multimedia solutions were already being discussed and used in marketing years ago. With the further digitization of society and working life (New Work) the use of MarTech solutions in companies and in the direction of the market and customers became more and more commonplace. The use of MarTech solutions has penetrated a wide variety of areas.
Online customer retention MarTech tools for advertising & and media there are a variety of solutions in mobile marketing display advertising and programmatic advertising search engine advertising and social media advertising native advertising as well as content marketing and video advertising. A variety of technological solutions are also available in the classic communication areas of PR and print. Typical applications from this area are on the one hand the tools of the platform operators such as LinkedIn Facebook Instagram Twitter or Google. However these are supplemented by specific tools that make the use of these platforms even more efficient.
Prof. Dr. Michael Bernecker However the use of technology solutions in C Level Contact List marketing is not new. CAS (today CRM ) or multimedia solutions were already being discussed and used in marketing years ago. With the further digitization of society and working life (New Work) the use of MarTech solutions in companies and in the direction of the market and customers became more and more commonplace. The use of MarTech solutions has penetrated a wide variety of areas.
Online customer retention MarTech tools for advertising & and media there are a variety of solutions in mobile marketing display advertising and programmatic advertising search engine advertising and social media advertising native advertising as well as content marketing and video advertising. A variety of technological solutions are also available in the classic communication areas of PR and print. Typical applications from this area are on the one hand the tools of the platform operators such as LinkedIn Facebook Instagram Twitter or Google. However these are supplemented by specific tools that make the use of these platforms even more efficient.